Happytex, Gancedo’s new brand

We’re happy and proud to announce our new lighthearted, trendy brand of fabrics: HappyTEX by Gancedo, modern and accessible textiles for fresh and contemporary rooms. Created for the younger generation, as well as those who prefer evergreen designs, we present two collections that unites trendy patterns, colors that are easy to mix and match, at affordable prices: fabrics are between €40 and €60 per meter. All of these without giving up the Gancedo quality.  

Cotton Deco, urban geometry at its purest

Firstly, we have the Cotton Deco collection. In order to create it, our team at the Design and Creativity department, presided over by Emeline Gancedo, drew inspiration from the urban world of asphalt and the streets. It is comprised of different designs in which geometric patterns are the main stars: discreet and trendy motifs that, despite their visual force, integrate gracefully in modern decors. One of these designs is Metrópoli, which recreates the layout of a city. It is a geometric pattern of great impact, somewhat irregular but highly visual.     Along with this design, other fabrics that match: small-format geometric patterns, such as the cobblestones of a sidewalk (Palets, Roof and Globo), the elegant, wide stripes of Terrace, the textured plains of Grava, and lastly, a classic upholstery linen, available only in a natural, dye-free tone (Asfalto).     Cotton Deco is a contemporary collection, not only in its design but also in the composition of its fabrics: to achieve a smooth and natural tactile feel, as well as good resistance to abrasion, cotton chenille, linen and viscose fibers have been used.     It makes a palette of trendy and sophisticated colors, including fashionable tones such as ink blue, emerald green and henna red. All of these combine to perfection with relaxing neutrals of the collection such as linen, light gray or charcoal. The interesting chromatic combinations give the textile ensemble a youthful modern look.  

Nature: the textures of the Earth as inspiration

Nature is the name of the second collection with which Happytex by Gancedo begins its journey. The inspiration behind this 100%-cotton collection comes from natural elements and organic materials: the brutality of desert terrain, mineral strata, the porosity of geological elements in their pure form. Its main characteristics are the textures, which enhance the fabric and provide great personality.     The collection is made up of five designs: Forest, naked tree branches in relief; Riverstone, with a cushioned effect and delicate piqué which adds texture; Fossil, small-format diamonds; Humus, plain with stone-wash effect and Tent, 100%-plain cotton, similar to denim.   What do you think about Riverstone to upholster your living room sofa? With such a neutral color as gray, you’ll be sure to hit the mark; besides, as you can see in the picture, its texture makes it an ideal option for those who don’t wish to settle for just another plain fabric, but also don’t want to risk too much with patterns.     And of course, as it should be with such a “natural” collection, the color palette is also tied to the Earth and the tonalities of the forest: wooden and organic tones for the beige and browns, metallic stones and oriental blue. Along these lines, a bench upholstered with Forest in Navy. Now that it is trendy to decorate the walls in white or neutral tones, choosing at least one upholstery fabric in a darker tone is a great idea to break the balance and add dynamism to the décor.     To those who prefer lighter tones, the designs from the Nature collection include different shades of beige, browns and off whites. They are the clear choice for creating serene, warm and balanced rooms, especially when combined with wood furniture. In the case of the Forest fabrics, the branch relief motifs not only enrich the fabric, but they also add to the natural feeling of the collection.   With the creation of Happytex, Gancedo continues to rejuvenate itself as a brand, tending to the new needs of the market, much like it has done with the launch of their line of accessories, Gancedo Ready.