An escape to Tuscany without ever leaving Madrid’s Velázquez Street

If you visit Gancedo’s store at Velázquez 38 on a regular basis, chances are you’ve noticed one of its most distinctive spaces. That corner, which changes its appearance every few months, has become a must-see destination for interior designers, decorators, and design enthusiasts alike. For years, the brand has entrusted these few square metres to different studios, inviting them to create their own concepts using Gancedo’s textile collections as a starting point. The initiative offers a chance to discover new ways of working with fabrics, wallpapers, and wall coverings, while also demonstrating how the same space can be completely transformed through the vision of its designer. The latest intervention comes from Galán Sobrini Arquitectos and bears a fitting name: Casa Dimora.

A Country Hotel Reimagined for Contemporary Living

Far from creating a simple decorative display, architects Adriana Arranz-Sobrini and Cristina Chaves Galán have conceived a setting inspired by the small rural hotels scattered across Tuscany, where charm lies not in grand gestures but in carefully considered details.

Casa Dimora recreates the lobby of one of those contemporary retreats where guests are tempted to settle in for a few days and lose track of time. The concept combines a soft colour palette, natural materials, and a carefully balanced sense of warmth, transporting visitors elsewhere without relying on obvious references. Every element has been designed to create an atmosphere that feels familiar, welcoming, and effortlessly livable.

What makes the project particularly compelling is that almost the entire story is told through textiles. Upon entering, a dramatic curtain made from a Sanderson Toile print immediately draws the eye and sets the tone for the space. The same fabric reappears on the large central ottoman designed by Galán Sobrini, creating a visual continuity that brings cohesion and harmony to the overall scheme.

The walls, clad in a fabric from Ian Mankin’s Linen collection, replace traditional paint with a far more immersive solution, while the window has been dressed with a Morris & Co. linen jacquard that gently filters the natural light.

Even the luggage-rack trunks have been used as display surfaces for a carefully curated selection of fabrics.

The designers also incorporated trimmings throughout the scheme, including decorative braids and wall gimp, as well as bullion fringe on the curtains, adding further texture, depth, and craftsmanship to the overall composition.

Two Architects Who Understand Interiors as Lived-In Spaces

Behind Casa Dimora are Adriana Arranz-Sobrini and Cristina Chaves Galán, founders of Galán Sobrini Arquitectos. Since 2008, they have been developing residential, hospitality, and commercial projects in which meticulous attention to detail plays a central role. That expertise is clearly evident in this corner installation.

Rather than creating a composition designed merely to be admired, they have crafted a setting that feels as though it is waiting to welcome its guests. The trunks, the carefully displayed fabrics, the arrangement of the furniture, and the way the space unfolds all contribute to a very specific sensation: that of arriving at a place with its own story, where everything seems to be exactly where it belongs.

A Small Space Filled with Ideas to Take Home

Beyond its Tuscan inspiration and Galán Sobrini’s impeccable execution, Casa Dimora offers several decorating lessons that can easily be adapted to any home. From using fabric wall coverings to create a warmer atmosphere, to repeating the same textile across different elements to achieve visual continuity, or combining linens, patterns, and textures without tipping into excess.

That is precisely the value of this kind of temporary installation: it allows visitors to experience textiles beyond the pages of a catalogue and understand how they perform within a real interior. And if this latest Gancedo corner demonstrates one thing, it is that fabrics are far more than decorative accessories—they are the element that can completely define a space.