Gancedo celebrated their 70th birthday in an animated party among friends: interiorists, architects, clients, media outlets, employees and representatives of prestigious firms. The festivities took place in their emblematic 1903 building – a National Architecture Prize winner – at 21 Velázquez Street, where Gancedo’s Madrid store is located; the music was amenably handled by DJs Pepino & Crawford.
DJ Pepino & Crawford
Guests joined all 5 Gancedo siblings heading the firm in celebrating the 70-year anniversary of the textile editor and producer. Founded in 1945 by the grandfather of the current generation, Gancedo have been able to adapt to changing times and clients’ taste throughout the years.
Guests at 60’s space
Gancedo, seven decades of collaborations with artists.
Faithful to their tradition of collaboration with the most relevant artists and decorators of the day, Gancedo, in collaboration with 7 prestigious interiorists, wanted to pay homage to the seven decades through which the firm has been present. Taking advantage of the anniversary celebrations, therefore, Gancedo have launched an exposition titled “7 decades, 7 decorators: A journey through the history of textile decoration”, which will be open to the public until the end of 2015.
60’s, by Serge Castella
70’s, by Pascua Ortega
80’s, by María Lladó
Seven booths were given to seven designers at the Madrid store to mark the occasion. A decade is represented with each one, to showcase decorations from all eras, starting at the middle of the previous century. The ’50s, ’60s, ’70s, ’80s, ’90s, 2000s and a “vision of the future” have been represented – respectively – by interiorists Victoria y Silvia Melián, Serge Castella, Pascua Ortega, María Lladó, Germán Álvarez (Cuarto Interior), Guille García Hoz and Teresa Sapey.
Manuel Gancedo, General Manager
The hostess of the party
Having declared the exhibition open, Manuel Gancedo, General Director of the firm, wanted to thank all of those attending for “having always trusted in Gancedo – in the good times and the hard ones – because our wish has always been to make people’s lives more pleasant”.