In 1945, in Barcelona, José Gancedo Otero and his brother Bernardo founded much more than a soft furnishings store. They inaugurated a culture of service, quality and passion for design which is still with us today.
Just five years later, Pepe Gancedo, the son of the founder, would open the company’s second store on Calle Recoletos in Madrid. In the second half of the century, work well done led to national growth. Not only commercial, but also creative: in 1969 the brand was to create its own fabric design workshop. Gancedo began to launch its own collections each season. Working in tandem with great contemporary artists: Modest Cuixart, Gerardo Rueda, Gustavo Torner and Aurelia Muñoz.
Today, the third generation of the family heads up the brand with the same creative, innovative, entrepreneurial spirit. Taking the Gancedo experience to new international markets, with an established presence in Latin America. Undertaking large-scale international projects. Expanding their ecosystem of relationships at the highest levels of international design.